Tender & True

We start with natural humanely raised chicken raised without antibiotics as the #1 ingredient. Our recipes are made with a precise blend of natural ingredients, antioxidants, vitamins and minerals expressly blended for optimal nutrition. No corn, wheat or soy is added to our recipes....

We start with natural turkey humanely raised without antibiotics as the #1 ingredient. Our recipes are made with a precise blend of natural ingredients, antioxidants, vitamins and minerals expressly blended for optimal nutrition. No corn, wheat or soy is added to our recipes. Additionally,...

We start with organic humanely raised chicken as the #1 ingredient. Our recipes are made with a precise blend of organic ingredients, antioxidants, vitamins and minerals expressly blended for optimal nutrition. No corn, wheat or soy is added to our recipes. Additionally, no artificial...

We start with organic humanely raised chicken as the #1 ingredient. Our recipes are made with a precise blend of organic ingredients, antioxidants, vitamins and minerals expressly blended for optimal nutrition. No corn, wheat or soy is added to our recipes. Additionally, no artificial...

We start with organic humanely raised chicken as the #1 ingredient. Our recipes are made with a precise blend of organic ingredients, antioxidants, vitamins and minerals expressly blended for optimal nutrition. No corn, wheat or soy is added to our recipes. Additionally, no artificial...

Spice up your pet's favorite recipe with our new raw freeze dried recipe! You can use this premium raw recipe as a topper or a treat, or can even feed as a meal. Our expert nutritionist formulated this recipe to be complete and balanced...

We start with organic humanely raised chicken as the #1 ingredient. This small breed recipe is made with a precise blend of organic ingredients, antioxidants, vitamins and minerals expressly blended for optimal nutrition. Small bite size kibble perfect for our small furry friends. No...

We set out to make Tender & True better from the beginning, with no compromises and with the certifications to prove it. These grain-free treats contain wild caught salmon as the first ingredient! Our salmon is MSC certified for sustainable fishing practices. These contain...

We start with organic humanely raised turkey as the #1 ingredient. This is our first ever grain-inclusive organic diet! We have included premium oats as well as brown rice for those pet parents seeking an organic diet that includes healthy grains. This small breed...

We set out to make Tender and True better from the beginning, with no compromises and with the certifications to prove it. These grain-free treats contain wild caught hare These single source protein treats are a perfect snack for even the pickiest of dogs....