e.l.f.

elf BEAUTIFULLY BARE LIPSTICK TOUCH OF NUDE

What is it: A clean formulated volumizing and lifting mascara with a uniquely hourglass shaped brush head to give you big, bold lashes that command attention.Why we love:Plumps and lifts your lashes all daySmooth, creamy, and long lasting mascara formula infused with jojoba oilEasy...

Shape, define, and groom your brows to perfection with e.l.f. Bite-Size Brow Palette. This all-in-one mini quad features 2 high-pigment, matte powders to define brows and fill in sparse areas, plus 2 waxes to give your shape soft, flexible hold. Use with e.l.f.’s eyebrow...

Ditch your basic foundation! The e.l.f. Cosmetics Camo CC Cream is a color correcting cream that is the only product you need to achieve a natural looking complexion but with full coverage. A multitasking dream CC cream infused with collagen, peptides and niacinamide known...

DescriptionProduct DescriptionWhat is it: A long-lasting liquid blush that delivers a high-pigment pop of colour to cheeks.Why you'll love it:• Lightweight formula with a soft, dewy finish• Blendable and buildable to create the look you want• Easy to use rounded, grooved applicator• Pairs well...

Product DescriptionFinally: a primer-infused, long-lasting foundation that achieves a soft-focus, non-cakey look and stays put. e.l.f. Cosmetics Camo Powder Foundation is a superior, buildable formula that delivers medium-to-full coverage for an airbrushed, even complexion that’s shine-free and doesn’t feel greasy. The non-comedogenic pressed powder...

Instantly beautiful, healthy looking eyes designed, formulated and tested by our professional team of makeup artists.

Indulge your sweet tooth with this hydrating lip gloss, available in 3 limited-edition shades. Swipe on the cookies ’n cream-inspired gloss and evenly coat lips with creamy, buildable color and a high-shine finish. Infused with Vitamin E and Coconut Oil, this nourishing lip lacquer...

Indulge your sweet tooth with this hydrating lip gloss, available in 3 limited-edition shades. Swipe on the cookies ’n cream-inspired gloss and evenly coat lips with creamy, buildable color and a high-shine finish. Infused with Vitamin E and Coconut Oil, this nourishing lip lacquer...

These delectable shadow sticks put your eyes on full display with delicious color that won’t budge or crease. The high-pigment, blendable formula goes on smooth as an eyeshadow or liner so you can easily create any look. Available in 4 limited-edition cookies ’n cream...

A must-have for your on the go makeup kit, this lightweight concealer stick is effective and leaves a natural finish. The creamy formula is infused with vitamin E and kaolin clay, giving your skin all day coverage. It blends seamlessly into the skin, effortlessly...

Product DescriptionConceal acne, discolouration, and under eye circles. This face concealer blends evenly for all day coverage or for a quick touchup.IngredientsKaolin, Barium Sulfate, Cyclopentasiloxane, Octyldodecanol, Caprylic/Capric Triglyceride, Copernicia Cerifera (Carnauba) Wax, Cyclohexasiloxane, Hydrogenated Polyisobutene, Synthetic Beeswax, Microcrystalline Wax (Cera Microcristallina), Phenoxyethanol, Quaternium-18 Bentonite,...

Product DescriptionThe cream formula creates smooth lines that are defined and precise. Smudge-proof, budge-proof and water-resistant coverage for all day wear to combat against sweat, tears or rain! Achieve thin or bold lines with ease.IngredientsIsododecane, Cyclopentasiloxane, Polyethylene, Trimethylsiloxysilicate, Microcrystalline Wax (Cera Microcristallina), Ozokerite, Polyglyceryl-2...

Define your eyes with the highly-pigmented, precision Cream Eyeliner from e.l.f. Cosmetics. From ultra-thin to ultra-thick and all things in between, our rich cream eyeliner is ideal for creating the look that's best for you. With smudge-proof, budge-proof and water-resistant coverage you will absolutely...

The perfect makeup starts with the perfect primer. Our illuminating primer is ideal for all skin types. It brightens skin for a radiant finish and blurs lines and imperfections, creating a flawless canvas for your foundation. e.l.f. Cosmetics offers a complete line of vegan...

Ensure your eye make up is always on point with our Kohl Eyeliner. Our liners feature a soft, gel-like formula that's easy to build and blend to create the perfect smoky eye. This dual-ended pencil includes a sponge tip for blending and a built-in...

This liquid lipstick makes a statement, delivering an intense pop of rich, matte pigment to your pout. The weightless, vitamin-enriched formula stays put and wears comfortably all day, all while nourishing your lips. Plus, it features a unique diamond-shaped wand that glides over lips...

Create the perfect natural smokey eye with the Need It Nude Eyeshadow Palette. This palette features ten warm shimmer and matte eyeshadow shades that are perfect for creating gorgeous color-rich looks for every occasion. The nude and glitter-pink shades are ideal for everyday glam,...

Achieve both beautifully bold or subtle everyday eye looks with these 10 perfectly curated smoky e.l.f. eyeshadow shades. This collection of hues is ideal for shading, highlighting, and defining the eyes.

The flawless finish Foundation is your secret weapon to putting Your best face forward. The holy grail of full-coverage foundations, this creamy liquid formula glides on skin like a dream - setting the stage for whatever look your heart desires. For sheerer coverage, mix...